Saturday 12th March 2016, 14:00 - 18:00
The Saatchi Gallery
The GLAMOUR Beauty Festival, Britain's first 'beauty theme park'. The weekend was held at the Saatchi Gallery, in Chelsea, hosting an array of beauty, hair and fashion brands with free treatments on offer, as well as an amazing line up of guest speakers and sit-in masterclasses. The beauty festival had some of the industry's biggest names to offer, all sharing their wisdom with those that attended.
The festival was spread across the three floors of the Saatchi, with a different areas of beauty overtaking each floor:
GROUND FLOOR
GLAMOUR THEATRE - A space celebrity guests and industry legends take over to reveal their secrets and stories that have shaped the world of beauty.
GLAMOUR MASTERCLASS - Workshops held by the GLAMOUR team; from reinventing classic pieces and working the season's trends to beauty and careers advice.
HAIR ZONE - REDKEN BACKSTAGE POP-UP
Choose your runway hairstyle at the Done/Undone hair bar.
OGX & THE BRAID BAR
The chance to find a healthy hair treatment and your prettiest plait.
GHD - STRAIGHT VS CURL
Choose between the ultimate straight or curly 'do at the pop-up styling salon.
MAKE-UP ZONE - LAURA MERCIER
Foundation Fitting - One-to-one personalised base colour-fitting to find your perfect match.
ILLAMASQUA
Statement Eyes - Offering catwalk inspired eye make-up from Illamasqua's team of artists.
BENEFIT COSMETICS
Brow Bar - Mapping, trimming, waxing and tweezing your brows to frame your face.
NARS
Blush/Bronzer Masterclass - Finding you your perfect blush-bronzer combination.
FIRST FLOOR
FRAGRANCE LOUNGE - Offering the new season's range of designer perfumes.
GLAMOUR SHOP - Filled with exclusive GLAMOUR goodies, including the latest Spring Edit in Beauty box with Alessandra Steinherr's favourite products.
SKINCARE ZONE - GARNIER
Healthy Hydration - Introducing their new moisture bomb treatments, with healthy refreshments and fitness seminars.
BALANCE ME
Skin Scan - A diagnostic skin scan along with indulgent hand and arm massages.
ELIZABETH ARDEN
Eight Hour Facial - Mini oxygen blast facials and eight-hour treatments with expert advice.
LIZ EARLE
Pro Cleanse - Professional cleanses, choose between a facial or a hand and arm massage.
SECOND FLOOR
LANCOME COVER SHOOT ZONE - Get yourself prepped and pampered in the Lancome Styling Salon before heading to the Selfie Booth or GLAMOUR Cover Shoot to get papped and star on your own cover of the magazine.
NAIL ZONE - OPI
Nail Art - Get an OPI manicure with a nail dedicated to a design of your choice.
SALLY HANSEN
Nail Rehab - Nourishing nail treatments to prep your nails for the nude manicure season.
RIMMEL LONDON
On-trend Mani - Get a manicure with the brand's new Super Gel polish in a range of catwalk inspired colours.
It was a great day packed with beauty lovers and I enjoyed being a part of GLAMOUR's first year of hosting it. The chosen talk that I attended was the Pixiwoo Masterclass hosted by Alessandra Steinherr. They demonstrated the differences between everyday make-up and an Instagram make-up look. They were both working on models alongside each other to show the contrast between the two and so that the audience could see the difference between the amount of make-up that is used to create them. It was a great masterclass to attend and it was inspiring to see the Pixiwoo sisters working whilst in conversation with GLAMOUR's Beauty Director Alessandra Steinherr.
Attending this event has helped me to grasp a first-hand understanding of areas of the beauty industry. I learnt a lot more about specific brand ethos and aesthetic from talking to the workers on the stands and from experiencing their layouts and branding in the moment. In terms of the new direction of my magazine, the convention was really helpful for me because I could see how different brands adapted their own versions of trends. This knowledge will help me going forward with my project.
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